TuSimple secures partnership for The Three-Body Problem
August 15, 2024
TuSimple Holdings, an artificial intelligence technology company, has announced a partnership with Shanghai Three Body Animation, to develop an animated feature film and video game based on the internationally acclaimed science fiction novel series, The Three-Body Problem, by Liu Cixin. The novel series has sold over 30 million copies worldwide and has been adapted into multiple popular TV series. As part of the partnership, TuSimple will apply its generative AI technology in the production process.
This landmark project marks the launch of the Company’s newly created business segment, unanimously approved by its Board of Directors, to commercialise TuSimple’s technology focusing on generative AI applications in the animation and video game industry. Since early 2022, TuSimple has utilised generative AI in its development of autonomous driving, including the research and development of large models that incorporate key generative AI technologies, such as transformers and neural radiance fields. Additionally, the Company’s existing proprietary infrastructure for data structuring, data processing, and continuous development provides a strong foundation to rapidly scale its product offerings in this new application. This strategic move allows the Company to tap into the global $600 billion animation and video game market while leveraging its proven technology capabilities and know-how.
“The globally acclaimed The Three-Body Problem series provides an exceptional canvas to showcase our emerging generative AI capabilities, which we believe will provide a near-term path to commercialisation,” said Cheng Lu, President and CEO of TuSimple. “We intend to collaborate with world-class creative talent to ensure exceptional storytelling. Our goal is to amplify human creativity, help shorten development timelines and address the backlog of projects in the industry.”
“TuSimple was founded with the commitment to innovation and practical problem solving, and as the company forges another path within generative AI, our commitment remains the same. Furthermore, the company has no plans to exit the transportation sector and will continue to monetize its autonomous vehicle technology through technology partnerships and licensing.” concluded Lu.
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