Flashtalking enhances social media advertising
August 2, 2024
Marketers are seeing strong results from Flashtalking Social and efficiency gains from Hypermode. T-Mobile’s Senior Manager of Paid Social remarked, “Our team can now manage multiple campaigns and groups and ad groups effortlessly, boosting our productivity significantly; the navigation allows us to save so much time creating and making changes on the fly.”
Flashtalking Social integrates AI and automation through a user-friendly interface, offering powerful tools to manage advertising campaigns at scale across Facebook, Google Demand Gen, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, and X. With Flashtalking’s product enhancements, advertisers can now gain efficiency, precision, and performance improvements on the fastest growing media channels. Research conducted via TechValidate with 1,200+ marketers shows that 66 per cent plan to increase social ad spend in H2 2024.
“Flashtalking’s recent product enhancements are strongly aligned with our commitment to performance marketing at Snap,” said Ali Rana, Global Head of Revenue and Product Partnerships, Snap. “We’re excited to see how marketers leverage these new AI-powered tools at scale to drive measurable results on Snapchat.”
Hypermode represents a significant step forward in the evolution of social advertising technology. By consolidating workflows across multiple publishers, Flashtalking empowers marketers with the agility they need to simplify workflow and amplify performance. Additional TechValidate research shows that 85 per cent of brands experience a disconnect between creative production and media execution.
The new solution from Flashtalking bridges the creative-media gap and enables seamless collaboration between teams and advanced automation across platforms. For example, Flashtalking clients can build a new creative asset for one social publisher and instantly deploy it across multiple others while also setting audience targets, bid rules, reporting requirements, and other campaign settings in one central workflow.
“Consumers have shown that they expect relevant brand experiences but it’s been an operational burden for advertisers to deliver that inside the walled gardens of social,” said Grant Parker, President at Flashtalking. “Over the past 3 years, Flashtalking has taken the best of what we built at 4C with the Scope product and added innovative functionality to streamline workflow and optimise performance. Our newest release of Flashtalking Social, with Hypermode, delivers on the promise of AI and automation like no other product in the market.”
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