US TV ad impressions on streaming and linear TV dropped 3.73 per cent to 4.23 trillion in the first half of 2024, according to iSpot.tv.

Linear primetime impressions were up 2.62 per cent from a year ago  with ABC, CBS, NBC and Fox accounting for 262 billion ad impressions and generated $3.97 billion of the $22.2 billion in ad spending across linear TV. The uptick is attributed to new original programming against last year that was affected by the writer’s strike.

But all of the other dayparts for linear TV had lower impressions. The top network in terms of share of TV ad impressions was CBS, with 8.03 per cent. Next was  ABC followed by NBC, Fox News, ESPN, Ion, HGTV, Univision, MSNBC and Hallmark Channel.

The top advertisers by impressions were Progressive, Domino’s, Burger King, Verizon Communications, Liberty Mutual, Consumer Cellular, Wendy’s, Subway, TurboTax and Allstate.

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Tags: ads, impressions