STARZ’s popular series Power Book II: Ghost season 4 part one delivered over 6.5 million multiplatform viewers in its premiere week making it one of the network’s biggest premieres ever with several more platforms to report.

Part one of the fourth season also broke engagement records with the highest urgency to view a premiere ever on the STARZ app with over 11 per cent of premiere day streams coming in the first hour after the episode debuted.

On linear, the Power Book II: Ghost season 4 premiere was the highest-rated US cable programme among Black households across the premiere week. Additionally, the Power Universe series have now amassed 1.5 billion hours watched globally to date.

Power Book II: Ghost is the first series in the expanded franchise. Brett Mahoney serves as showrunner and executive producer for season four. The series is executive produced by the creator and showrunner of the original Power, which inspired the full universe, Courtney A. Kemp through her production company End of Episode, Curtis ’50 Cent’ Jackson through G-Unit Film and Television, and Mark Canton through Canton Entertainment. Lionsgate Television produces the series for STARZ.

New episodes of Power Book II: Ghost premiere every Friday.

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Categories: Articles, Consumer Behaviour, Content, Research

Tags: 50 cent, power, starz