AdLib partners with Kargo
May 29, 2024
AdLib Media Group, provider of a DSP solution for independent agencies and in-house programmatic teams, has announced a partnership with Kargo, a specialist in creating breakthrough ad solutions.
The partnership provides AdLib’s clients with seamless access to Kargo’s suite of advertising technology and unique formats, allowing them t launch high-impact ad unit campaigns through AdLib, bringing Kargo’s innovative and advertising solutions to a wider audience.
Kargo, known for its advertising strategies that merge art and technology, delivers ad experiences across multiple screens. Together, AdLib’s insights into diverse audiences and Kargo’s user-friendly ‘Creative Composer’ technology will allow clients to easily craft memorable ad experiences, broadening the reach and impact of their advertising efforts.
“We are excited to partner with AdLib to not only expand our market presence but also further our mission to democratise access to cutting-edge advertising technologies,” said Michael Shaughnessy, COO of Kargo. “It allows us to serve a wide range of advertisers, from small businesses to large enterprises.”
“We are thrilled to make Kargo’s outstanding creative capabilities available to our clients,” added Mike Hauptman, Founder and CEO of AdLib Media Group. “This partnership will allow our clients to easily create and manage high-impact ads optimised for engagement and effectiveness, enhancing their digital advertising strategies.”
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