Redbox, a Chicken Soup for the Soul Entertainment Company, has expanded its Redbox Perks loyalty programme to now include its Transactional Video-on-Demand (TVoD) platform. By simply renting or purchasing movies, consumers in the US can quickly accrue points. They can be exchanged for free rentals at approximately 29,000 Redbox kiosks or discounts for TVoD rentals or purchases.

Starting immedately, over 40 million Redbox Perks members will be able to access the expanded programme, and those who are new to the programme can receive a free one-night rental at a Redbox kiosk or choose $2 off a movie rental through the Redbox streaming app. The Redbox streaming app is available on various devices, including Roku, VIZIO, Samsung TVs, and many others.

“This expansion of our Perks programme gives our customers even more opportunities to redeem for their next rental,” said Maura Gray, senior vice president of marketing for Chicken Soup for the Soul Entertainment. “We have consistently heard from our members their eagerness to engage more with Redbox and enjoy the ability to redeem points physically and digitally. We’re thrilled to provide our customers more value and reward them even more for watching movies with us.”

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Tags: Redbox, tvod