Epsilon is expanding its relationship with iSpot.tv, the real-time TV measurement company, to supercharge Epsilon’s connected TV (CTV) measurement and reporting capabilities available through Epsilon PeopleCloud. The measurement integration allows marketers to assess the incremental reach of their CTV campaigns over linear TV by tapping into Epsilon’s privacy-protected CORE ID now coupled with iSpot’s industry […]
Julia Lopez, Minister of State for Media, Data, and Digital Infrastructure, has suggested that the UK government is ‘genuinely open-minded’ about the future of the BBC funding model. Appearing before the Communications and Digital Committee of the House of Lords – the UK’s upper legislative chamber – as part of its inquiry into funding the […]
The funding of TV of all kinds is under the microscope just now. For example; can public broadcasters justify collecting a tax from whole populations? Or, dare SVoDs run ads, or cut-off password sharers? Tricky. The BBC is the most-high profile of PSBs and, therefore, the alternative that does (or does not) emerge to the […]
Global advertising expenditure is forecast to grow 8 per cent in 2022, according to RoI agency Zenith’s latest Advertising Expenditure Forecasts report. This represents a minor downgrade from the 9.1 per cent growth rate Zenith published in December 2021. Growth will be supported by the Winter Olympics, mid-term US elections and the football World Cup, […]
Orange Spain has launched a pay-TV service for its Jazztel brand. Named Jazztel TV, it provides over 60 TV channels and 10,000 hours of VoD content for €4.95 a month. Jazztel’s fibre optic customers can gain access to the new TV service via a streaming app available on tablets, PCs, smartphones and smart TVs – […]
After slipping 2.6 per cent last year, customer satisfaction with video streaming services is steady with a score of 74 (on a scale of 0 to 100), according to the American Customer Satisfaction Index (ACSI) Telecommunications Study 2021-2022. Consumers still favour streaming over all the other telecommunications industries – and its lead over the next […]
As the US 2022 political races begin to heat up and the 2024 presidential election looms overhead, MiQ – a global programmatic media partner – has released the findings of a report titled, The Political Media Remix: How Digital Can Make Political TV Buys Smarter. The findings show that both Republican and Democratic advertisers missed […]
The Starlink broadband network has regained permission to operate in France following a public consultation in the country, with telecoms regulator Arcep granting a 10-year licence to operate. There have been a number of highly-vociferous objectors to the Elon Musk-owned service being allowed to operate in France. Arcep had previously approved in February 2021 Starlink’s […]
Anshuman Das, Founder & CEO of Muvi, has shared his thoughts on the battle for attention between smart TVs and smartphones, suggesting that it’s never between devices, and even less often between functionalities, but rather it’s all about convenience. He writes… In the second decade of this century, the 2000s ushered in the concept of […]
In its second week of release, Stranger Things Season 4 Volume 1 continued to set new Netflix records: It became the most watched season of English-language TV in a single week on Netflix with 335.01 million hours viewed in the last seven days; The series hit #1 on the Top 10 lists in 91 countries, a […]