Parks Associates estimates more over 35 million US internet households are interested in subscribing to a cloud gaming service, with demand growing to nearly 39 million households by 2024.

“A variety of players are testing the cloud gaming market, as it has tremendous opportunities for recurring revenues and service expansion, provided companies can deliver a strong and positive consumer experience scalable to mainstream audiences,” said Elizabeth Parks, President and CMO, Parks Associates.

Parks Associates research reports that 78 per cent of interested US internet households would subscribe to a cloud gaming service at $9.99/month.

“The potential of cloud gaming is expansive, from the technology itself to an enhanced user experience to new market opportunities. Challenges around network performance, convenience for consumers, and models of monetisation are hindering adoption today,” added Dr. Dhananjay Lal, Senior Director, Advanced R&D, Adeia.

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Categories: Articles, Consumer Behaviour, Games, Markets, Research

Tags: Cloud Gaming, parks, Parks Associates