Parks Associates, an international research and advisory firm, has announced the launch of its new Strategic Consulting Unit. This firm says this new initiative will enhance its ability to deliver tailored insights and strategies for its clients and to support their business goals. “We provide research in many different ways; this consulting service provides a […]

Research from Parks Associates shows that consumer habits continue to shift around video viewing – now 71 per cent of US internet households use an SVoD service, 42 per cent use an AVoD and/or FAST service, and 18 per cent use a TVoD service. “Competition is fierce, and the pressure is on to offer unique, […]

Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry leaders across the streaming video, music, education, and productivity markets to assess the effectiveness of bundling strategies. In this research, leading executives share their best practices and strategies […]

Paramount+ and the National Park Foundation have announced that Paramount+ will become the first official streaming partner of the National Park Foundation and offer content through live streams and additional VoD national parks content. The collaboration will kick off this Earth Day on April 22nd. Through this partnership, Paramount+ will provide funding to help support […]

Parks Associates reports that nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period. A whitepaper, Optimizing Video, Enhancing Content Performance for OTT Success, released in partnership with SymphonyAI Media, examines the current state of the competitive streaming video market and the benefits of implementing data-driven solutions able […]

Parks Associates has released its updated list of the top 10 US subscription OTT video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83 per cent of broadband households have at least one OTT service, with 23 per cent adopting nine […]

Parks Associates’ consumer survey work of 10,000 US Internet households shows that 38 per cent of households own at least one smart home device, up 2 per cent from a year ago. Consumers continue to buy connected products; 27 per cent of US Internet households report buying a smart home device in the past 12 […]

Parks Associates estimates more over 35 million US internet households are interested in subscribing to a cloud gaming service, with demand growing to nearly 39 million households by 2024. “A variety of players are testing the cloud gaming market, as it has tremendous opportunities for recurring revenues and service expansion, provided companies can deliver a […]

Parks Associates’ consumer study OTT: Perception, Use, and Business Models reveals 40 million US internet households trialled and subscribed to at least one OTT service in the first half of 2021. The research analyses consumer use and perception across multiple business models, their libraries, and features. Free trials offer consumers the opportunity to experiment with […]

Parks Associates has released its updated list of the top 10 US paid subscription OTT video services, based on estimated numbers of subscribers through September 2021 from the firm’s OTT Video Market Tracker. The research firm reports that based on quarterly surveys of 10,000 US broadband households, more than 80 per cent of broadband households […]