Kim Kardashian’s media VC
September 8, 2022
Kim Kardashian is making a private equity play to acquire stakes in fast-growing media and consumer companies, leaveraging her 329 million Instagram followers. KKY Partners, is a collaboration with Jay Sammons, a former Carlyle Group executive who specialises in celebrity-backed ventures.
At Carlyle, Sammons took the firm into the world of show business, reaping standout returns from star-studded deals.
The Kardashians have a history of astutely monetising their ability to add a celebrity to consumer brands.
SKKY says it will “target sectors include consumer products, digital and ecommerce, consumer media, hospitality and luxury”.
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