International producer, distributor and channel operator, Blue Ant Media, has announced the launch of its new FAST channel, Homeful, on the free, ad-supported streaming service, XUMO, in the US.

Homeful features some of the most well-decorated faces in home design TV, giving audiences a programming lineup stacked with real estate, renovations and transformations, much of it exclusive in the free streaming ecosystem. Homeful is an extension of Blue Ant Media’s existing partnership with XUMO, which also includes the Love Nature FAST channel, which launched on the platform in May 2020.

“Homeful, which is packed with fan favourite, exclusive home-themed series, is a great addition to our growing portfolio of free streaming channels that super-serve niche audiences with compelling content they love to lean back and enjoy,” says Jamie Schouela, President, Global Channels and Media, Blue Ant Media. “This channel will fill a gap in the FAST landscape for home-themed content and provide inspiration at a time when renovations and redecorating are a hot topic as we all spend more time at home.”

Homeful is Blue Ant’s Media second free streaming channel to launch in the US in February, following TotalCrime which debuted earlier in the month.

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Categories: Articles, Content, OTT

Tags: blue ant, FAST, OTT, usa, Xumo