Hong Kong multimedia and entertainment company PCCW Media has collaborated with interactive viewing experiences solution provider Sceenic to bring the Watch Party feature to customers its Now TV pay-TV service, allowing them to watch live matches of UEFA Euro 2020.

“We are thrilled to bring this new feature to our customers as they can now invite their friends and family members to watch UEFA Euro 2020 together, and share the fun in closed groups, declared Belinda Chan, Head of Technology, PCCW Media.” At a time where people are separated by social distancing, ‘Watch Party’ – powered by Sceenic – can definitely bring people closer together in the digital world.”

“We are excited about this collaboration with Hong Kong’s leading provider of premium content, enabling us to bring togetherness to every platform via real-time shared experiences,” added Eric Kearley, Director of Growth & Partnerships, Sceenic. “PCCW Media is more than a supplier of great content, it is also a market-leading innovator.”

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Tags: NOW TV, pay TV, PCCW Media, Sceenic, Watch Party