Effectv, the advertising sales division of Comcast Cable, in partnership with industry body VAB, has released a new report, The Halo Effect: TV as a Growth Engine, which analyses TV’s influence on businesses’ ability to drive financial outcomes and growth by life stage. The analysis found that both direct-to-consumer (DTC) and non-DTC brands across all […]
Amazon Studios has acquired the global rights to Coming 2 America from Paramount Pictures. The long-awaited sequel to the iconic comedy Coming to America will launch worldwide in over 240 countries and territories on Prime Video on March 5th 2021. Eddie Murphy will return in the role of [now] King Akeem alongside his trusted confidante […]
The news that Eutelsat is completely ending its already strained relationship with Viasat prompted one analyst to update clients on the position. Viasat will now own 100 per cent the Euro Broadband Infrastructure (EBI). Giles Thorne (media analyst at Jefferies) was blunt: “The curtain comes down on Viasat’s disastrous first steps into European broadband. Eutelsat […]
Content delivery specialist Limelight Networks is claiming that online video can now feature truly live and interactive experiences on a global scale thanks to new features and enhancements for the next generation of Realtime Streaming, providing sub-second latency for time-sensitive video applications that enable live interaction with viewers. The majority of online video viewers (64 […]
The UK advertising industry’s education non-profit body, Media Smart, in partnership with The Industry Trust for IP Awareness, the Motion Picture Association (MPA) and the Intellectual Property Office, has launched a new school resource focused on intellectual property. The resource – Piracy: What’s The Big Deal? – turns the spotlight on film and TV piracy. […]
Universal Electronics, a global player in universal control and sensing technologies for the smart home, is introducing a remote control for Apple TV specifically developed and designed to meet the needs of cable, satellite, IPTV and other Multichannel Video Programme Distributors (MVPDs). Available early next year, this new remote offers controls to specifically enhance the […]
Sky has announced the acquisition of Blithe Spirit from StudioCanal UK. The film will be released in cinemas and on Sky Cinema on January 15th across the UK and Ireland, and will also be available on streaming service NOW TV via the Sky Cinema Pass. The fantasy comedy, based on the play by Noël Coward, […]
Extreme E, the new electric off-road racing series, has confirmed a partnership with Chinese live streaming platform Huya. The live racing action, which starts in early 2021, will be streamed across Huya, a live streaming platform in China with a community of over 250 million. Alongside the live action, the platform will also show a […]
Information, data and market measurement firm Nielsen says its new ID resolution system will underpin its audience and outcomes measurement products in a cookie-less world to support cross-media, including digital. Consistent with its mission of providing trusted and independent measurement, Nielsen will continue to deliver holistic, people-based measurement across all platforms and publishers and deduplicate […]
The development and introduction of more diverse and affordable 5G smartphones will be the main driver accelerating 5G adoption after 2021, with many lead vendors expected to push deeper into the segment, quickly democratizing the 5G experience and establishing a wider ecosystem. This seismic shift to lower price tiers will result in over 60 per […]