Xandr, AT&T’s advertising company, has announced the US launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These brand-safe ad formats complement, rather than disrupt, the viewing experience by leveraging the native functionality of the “pause” button, since consumers only see the ads […]
Ebiquity, an independent marketing and media consultancy, has announced the acquisition of Digital Decisions, a digital media monitoring and optimisation service, for an initial consideration of €0.7 million. The acquisition is complementary to Ebiquity’s Media division and will enhance the services that it offers to its global client base. Launched in 2017, Digital Decisions provides […]
HRH The Duke of Cambridge, President of BAFTA, joined commissioning editors from the BBC, Channel 4, Sky and ITV to discuss the challenges and opportunities in making climate change an integral part of the cultural conversation for all audiences from a daytime cookery show to a prime time drama. The roundtable discussion was an opportunity […]
RhythmOne, a Tremor International company, has launched a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner inventory via deal IDs — providing enhanced reporting and transparency to help maximize yield for their premium inventory. To access the tools, the company also launched its new Partner […]
Technicolor has announced the first two live demonstrations of its JADE set-top-box (STB) – one running the Android TV operating system and the other over Reference Design Kit (RDK) middleware – during the CES conference in Las Vegas January 7-10, 2020. The software agnostic, state-of-the-art customer premises equipment supports the wide spectrum of Network Service […]
Over a million Virgin Media customers in the UK are set to receive a completely free boost to the provider’s M100 broadband, meaning they’ll benefit from average broadband speeds of 108Mbps – around twice as fast as the UK average. Under the plan, more than half a million Virgin Media customers can expect to see […]
Amazon has revealed that its Fire TV service now has over 40 million active users globally, with customers having access to tens of thousands of channels, apps, Alexa skills and more. Meanwhole, Amazon has announced that by year end a new Fire TV Edition that’s capable of powering soundbars and being integrated into vehicles, plus […]
The rising popularity of streaming services along with 5G connectivity and artificial intelligence (AI)-enabled devices will drive revenue growth for the US consumer tech industry to a record $422 billion (€377.4bn) in retail revenues in 2020 – nearly 4 per cent growth over last year, according to a Consumer Technology Association (CTA) report. Unveiled at […]
PSB free DTT channels France 4 and France Ô will cease broadcasting and turn to non-linear distribution on August 9th, owner France Télévisions has confirmed. A summer break will allow the channels to wrap up their 2019-2020 TV schedule before switching to web and OTT platforms. The DTT demise of France 4 , dedicated to […]
The licensing and regulatory regime in Brussels has been identified as the most attractive for organisations in the audio visual sector looking to relocate to mainland Europe post-Brexit, according to a report released by Analysis Mason, a global consulting and research firm specialising in telecoms, media and digital services. According to the report