Movistar, the Spanish pay-TV service, has launched targeted TV with personalised advertising in partnership with agency Havas Media and brands including Hyundai, Carrefour and True Instinct by Nature’s Variety. Under the initiative, when a household is watching linear channel #0 it will be served with commercials conjured from the composition, tastes and preferences of the […]
TikTok, the video-sharing social media app, has again been given a last-minute extension to finalise a deal to sell off its US business in order to avoid a ban. Parent company ByteDance has been in talks for several weeks with Walmart and Oracle about shifting TikTok’s US assets under their umbrella. It follows an August […]
Ford and Eurosport have revealed a new digital content partnership to explore the future of motorsport and bring to life the carmaker’s electrification promise across the continent. A new and exclusive series will showcase the innovations at the forefront of the changes in motorsport to ignite discussions about this transformation. Developed by multichannel programmer Discovery’s […]
Eleven has renewed its UEFA Champions League rights in Portugal for three additional seasons until 2023/24. Portuguese football fans will be able to follow all the action from Europe’s biggest competition across Eleven’s six linear channels, OTT platform and operator partners. Eleven subscribers will have access to 138 games each season, from the group qualifying […]
UK supermarket chain Sainsbury’s has decisively taken the top spot in omnichannel advertising platform Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and Lego broke into the top ten for the first time. Using artificial intelligence to analyse millions of engagements with public social media posts across Facebook and Twitter, Mediaocean has analysed […]
Discovery has announced a broadcast partnership which will see it sublicense to DR and TV 2 the free-to-air audio-visual rights and digital rights for Olympic Winter Games Beijing 2022 and Olympic Games Paris 2024. Discovery will retain digital rights for all Olympic Games through to Paris 2024 in Denmark, making Dplay the only destination to […]
A pair of detailed reports to clients from investment bank Berenberg makes for good reading for Eutelsat but delivered negative advice as to the state of prospects for arch-rival SES. As for Eutelsat, Berenberg’s analyst Robert Berg says that the satellite operator’s shares are “still cheap”. The bank’s note says: “We reiterate our ‘Buy’ rating […]
Disney+ is now giving all subscribers access to a ‘Festive Favourites Collection’ featuring classic Christmas movies such as Home Alone, Miracle on 34th Street and The Santa Clause alongside Disney+ Originals including the new LEGO Star Wars Holiday Special, and Godmothered, starring Isla Fisher, premiering December 4th, High School Musical: The Musical: The Holiday Special, […]
HITS, one of Asia’s top English networks that brings the best of Hollywood and UK TV shows from the past several decades, will now be available to Jio users in India. HITS will be introduced as a value-added linear service on JioTV for mobile users as well as JioTV+ for JioFiber users. Jio users can […]
The BBC’s Creative Diversity Unit, led by June Sarpong, has launched the Creative Allies Initiative, uniting organisations inside and outside the creative industry to promote the concept of allyship. Tim Davie, Director-General of the BBC joins global leaders from sectors including business, media, fashion and the arts, who have all signed up as Creative Ally Champions. […]