Dugout’s Boost to enhance brand sponsorship
October 20, 2020
Dugout has announced its newest product, Dugout Boost, which it says provides brands “with a highly targeted and cost-efficient method to digitally activate their sponsorships of the world’s leading football clubs”.
Utilising multi-dimensional data and audience segments generated by the recently launched Dugout FanPro product, Boost is a new solution to amplify and guarantee media exposure for sponsorship activations throughout Dugout’s ecosystem.
Boost becomes the latest offering from Dugout, which was launched in 2016 by some of the world’s top football clubs including AC Milan, Arsenal, FC Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. Dugout has since partnered with more than 120 clubs, leagues and federations – creating and distributing more than 3,500 brand safe professional videos a month, and receiving more than 400 million views globally.
Jamie Wilson, Chief Commercial Adviser, Dugout said: “Dugout Boost provides a new mechanism for sponsorship activation allowing clubs to generate additional revenue streams by utilising our unique position at the epicentre between clubs, media publishers and brands to reach highly relevant audiences. Clubs and brands are increasingly seeing limitations with the impact of their campaigns across social channels, Dugout Boost allows them to go beyond social to reach our global audience of highly engaged football fans.”
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