ThinkAnalytics has boosted its content discovery platform with significant new AI and cloud-native technologies. ThinkAnalytics says its cloud-native Content Discovery Platform Version 10 delivers “increased user engagement, more business control and new operating efficiencies, alongside proven massive cloud scalability to over 50+ million users, auto-scaling and self-healing”.

The platform features new machine learning algorithms and techniques for recommendations as well as an extensive selection of use cases to meet business requirements across all devices.  By combining algorithms and techniques in a single use case, customers have more flexibility when creating dynamic user experiences personalised for every viewer.

Customers are able to run the ThinkAnalytics cloud-native Content Discovery Platform across multiple AWS availability zones to manage and optimize costs and availability. Designed to help video service providers compete more effectively by offering a personalised user experience, the intelligent cloud-native platform has the flexibility to meet viewing demands, yet keeps cloud costs under control with each service auto-scaling independently of each other.

Using AI to predict loads, the platform auto-scales in advance of peak viewing, such as appointment-to-view live sports events. The platform can scale to support hundreds of millions of viewers. The new platform delivers high levels of resilience with the ability to self-heal at an individual service level; if a cloud service fails, it is automatically replaced with a new instance, ensuring service continuity for viewers.

“Video service providers who understand the value of the engagement economy can now build deeper, more sustainable relationships with Version 10. Just as the FAANG business models are built on analysing consumer behavior, we too are helping our customers use deep learning to draw out valuable insights to personalise viewing experiences. The result is increased subscriber engagement, improved customer satisfaction and reductions in churn,” said Peter Docherty, ThinkAnalytics CTO.

“Our new cloud-native platform draws on many years of large-scale operational experience with some of the top TV operators worldwide. Our customers can benefit from the latest cloud technology safe in the knowledge that our platform delivers the industry’s highest levels of business benefits and customer engagement while minimising infrastructure costs, and maximising resilience and scalability,” Docherty added.

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