Report: 10-20 second TV ads get best response
TVSquared, a global player in TV attribution, has released 2019 TV ad performance insights for UK brands. The report reveals the highest- and lowest-performing TV buy elements for the year thus far, including days, dayparts, creative lengths and programming genres. Using data from its always-on ADvantage platform, TVSquared analysed £49.2 million in TV ad spend and more than 300,000 […]




