Nielsen has announced the launch of its enhanced cross-platform campaign measurement of advertising inventory, delivering clients deep insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television. Through this enhancement to include mobile and OTT audiences, Nielsen says it will provide media buyers and sellers with comprehensive, independent measurement across all platforms and […]
According to Strategy Analytics, worldwide sales of smart displays, a sub segment of the wider smart speaker market, will grow 111 per cent in 2019 to reach 16.9 million units. The report forecasts that more than 12 million homes will own a smart display by the end of this year, rising to nearly 100 million […]
A survey from the World Media Group (a strategic alliance of global media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs. The survey questioned key influencers across advertisers, agencies, media brands and consultants. It […]
Korean mobile telco SK Telecom and Sinclair Broadcast Group, one of the largest TV broadcasting companies in the US, have signed a joint venture agreement to lead the next-generation broadcasting solutions market in the US and globally. The two companies will jointly fund and manage a joint venture company within the first quarter of this […]
ZDF Enterprises has signed an agreement to acquire a 100 per cent stake in Dutch non-fiction content company Off the Fence. CEO and Founder Ellen Windemuth will stay in office as CEO of the Off the Fence group. Founded in 1994, the Off the Fence group produces and distributes factual programming on a global scale. […]
Insight TV, the 4K HDR broadcaster and producer of native UHD content, is building upon its relationship with Samsung Electronics by making its linear channel available on Samsung’s unique TV Plus linear, live streaming service to viewers in the US. Following Samsung’s recent channel update, Insight TV’s channel will reach 10 million American connected smart […]
Customisable programmatic buying platform Beeswax now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating partnerships with Tru-Optik, Telaria, and SpotX. While traditional TV audiences are on the decline, consumers’ time spent watching digital video across connected devices, including mobile, desktop, and TV is on the rise. Beeswax says its […]
Eurosport will be the Home of Tennis in Russia after it was announced that it will show 39 ATP Tour tournaments a season for three years starting in January 2019. The agreement, which includes nine ATP Masters 1000 events, 13 ATP 500 events and 15 ATP 250 events, the end-of-season Nitto ATP Finals tournament as […]
Viaccess-Orca (VO), a global player providing OTT and TV platforms, content protection, and advanced data solutions, has teamed up with Technicolor to simplify the delivery of Android TV experiences. VO’s DRM solution and its secure VO Player have been integrated on Android TV set-top boxes (STBs) from Technicolor in full compliance with the TV Input […]
Irdeto has launched Irdeto Control on the Go which enables transport operators to offer a secure onboard video entertainment service even without internet connectivity. The solution is designed for the small footprint of planes, trains, coaches and cruise ships, many of which support Bring Your Own Device (BYOD), and provides the security required to deliver […]