Customer affinity toward traditional communications and media companies is closing the gap with that for big tech and digital companies, according to a new report from professional services company Accenture. For its 2019 Global Keep Me Index: Are you a keeper? report Accenture, surveyed nearly 24,000 consumers in 18 countries on their likeliness to stay […]
Maxar Technologies has wrapped the sale and leaseback of the company’s satellite manufacturing facility at Palo Alto and home of the well-regarded Space Systems/Loral factory (SS/L). Maxar earned $291 million (€261.7m) from the deal, before costs and legal fees. Maxar said it will use the proceeds from the real estate sale and the senior secured […]
Tesco has claimed top spot in the third annual Top 10 Christmas Ad Rankings by marketing technology company 4C. The ranking uses artificial intelligence to determine which ads resonated the most with consumers beyond the initial premiere. This year’s analysis included 235,870 engagements with public social media posts across Facebook and Twitter between November 30th […]
While most people still see ProSiebenSat.1 as a traditional TV broadcaster and dependent on commercials for survival, a report from investment bank Berenberg suggests that the market needs to take a fresh view of the company, and in particular its ‘NuCom’ division. The report is headlined More than meets the eye and reminds readers that […]
MediaKind, a global player in media technology solutions and innovation, has shared its 2020 industry predictions courtesy of Principal Technologist Tony Jones and VP Portfolio Development Meir Lehrer. Jones’ predictions are: 1) The effect of emerging codecs in 2020 The media landscape in 2020 is fascinating. There has never been a time when so many […]
While flagship smartphones that carry a hefty price tag are often at the forefront of technology news, data from The NPD Group’s new Mobile Phone Tracking service reveals that just under 10 per cent of consumers are spending over $1,000 (€900) on their smartphones. Since these consumers will be the target audience for 5G devices, […]
Australian advertising technology company hoppr is seeking to roll out its digital advertising platform to more than 10 million households globally over the next 24 months. The company has formed a partnership with global set top box manufacturer, Technicolor. The collaboration will see hoppr’s technology integrated into the operating system used by Technicolor’s set top […]
24i, the global video experience company, has created, and launched a new suite of applications and SVoD services for US-based video streaming service BroadwayHD – the streaming service for live theatre. BroadwayHD is available online and via a dedicated app on iOS, Android, Apple TV, Amazon Firestick and Roku. Included among the recent hit productions […]
FreeWheel, a Comcast company, has announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns. FreeWheel developed this solution to meet a growing need among distributors and programmers for unification between the various TV […]
DocuBay, the global documentary platform by IN10 Media, has announced a strategic alliance with Beijing-based Zeasn, a specialist in home digital entertainment services for Smart TV solutions. The partnership will make DocuBay available on millions of Zeasn-powered devices across Europe, South America, Middle East, and East & South Asia starting mid-December. Users will get easy […]