Research: Families who choose TV packages together see more value
August 15, 2019
TV companies battling to preserve the shared experience of scheduled TV viewing in an era of 24/7 streaming and personalised viewing need more than binge-watching contracts and no-sleeping agreements to keep customers.
Recently, Netflix introduced a binge-watching contract for couples and families to regulate the way they watch TV together. However, research from Lancaster University, the University of Warwick and Relational Economics Ltd suggests streaming and subscription TV providers need
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