Advanced Television

Media Figaro, RTL AdAlliance expand partnership

March 19, 2026

Media Figaro and RTL AdAlliance have expanded their partnership to simplify access for advertisers globally to Total Video inventories in France. The digital in-stream video inventory of Media Figaro brands is now available through RTL AdAlliance’s media collection in over 17 markets: the UK, the US, Ireland, Germany, Austria, Switzerland, Luxembourg, Netherlands, Czech Republic, Hungary, Croatia, Slovenia, Denmark, Norway, Finland, Sweden and Japan.

Media Figaro represents some of France’s biggest media brands reaching all demographics and over 1 billion monthly video views. The video strategy is at the heart of the group’s digital promise on Le Figaro, Madame Figaro, Le Figaro TV Magazine, Le Journal des Femmes, Gala and many more.

Aurore Domont, President of Media Figaro, commented: “This partnership is part of our strategy to develop strong bonds with major international players and strengthen our availability to advertisers globally. We simplify access to our inventories and complement RTL AdAlliance’s Total Video offering by providing advertisers with high-quality editorial environments and powerful, engaged audiences.”

Stephen Byrne, VP Global Supply, RTL AdAlliance, added: “European news and magazine brands such as Le Figaro, Madame Figaro and Journal des Femmes command a level of credibility and audience trust that few purely digital players can match. Their video inventory represents a powerful complement to our core portfolio of European TV and streaming inventory. At RTL AdAlliance, we are committed to enabling advertisers worldwide to connect with highly engaged European audiences in trusted, premium media environments. This flagship partnership further strengthens our Total Video footprint in France.”

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