Dentsu’s Cyber Communications (CCI) and SpotX have announced a partnership to bring SpotX’s video ad serving platform solutions to domestic broadcasting stations in Japan.

SpotX, a global video advertising and monetisation platform, offers cross-screen ad serving across video formats, programmatic infrastructure, data enablement, as well as in-depth analytics and reporting. This partnership will allow broadcasters and media owners throughout Japan to maximise their advertising revenue.

Moving forward, CCI and SpotX will jointly support and help local Japanese media owners to maximise revenue with market-leading products and solutions for video monetisation.

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