Media Distillery, an artificial intelligence (AI) startup focused on extracting valuable data from video, has received a grant of €1.4 million from the European Union under the prestigious SME Instrument programme, part of Horizon 2020.

Media Distillery provides a unique AI platform to generate ‘Deep Content Understanding’ in real-time and at an unparalleled scale. The company applies its technology in the media sector in order to help TV operators enhance the consumer experience in their replay environments and provide the perfect VoD experience for consumers. Media Distillery’s technology improves the discoverability and user experience of traditional TV and ameliorates monetisation of valuable video content.

Roland Sars, CEO of Media Distillery, commented: “We are very honoured to receive the recognition from the European Innovation Council SME Instrument Jury in this highly competitive process. This grant indicates that Media Distillery is one of the most innovative and promising companies in Europe. It is a great step towards realising our mission: To help people discover relevant video content faster with an ultimate user experience.”

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