Rubicon Project has been selected by the digital advertising team at BT to extend its digital advertising proposition to thousands of potential advertisers via Rubicon Project’s exchange.

BT Digital Advertising is the online advertising and creative solutions team within BT’s Consumer business and works with advertisers to create and deliver data-driven, engaging campaigns to over 10 million¹ unique users across BT.com, BT Sport.com and the BT Sport and BT Wi-Fi apps.

Under the agreement, BT will use Rubicon Project’s technology to internally manage its programmatic sales across mobile in-app, mobile web, video and desktop inventory in open and private marketplace environments. Ad2One, the digital sales house, will continue to sell BT’s guaranteed inventory and creative solutions campaigns.

Steve Wing, Managing Director for UK, Ireland & Nordics at Rubicon Project, said: “Rubicon Project is thrilled to have been selected by BT Digital Advertising as a technology partner as they establish a bigger presence in the digital space, and open up their premium inventory to the thousands of brands, agencies and advertisers live on our exchange. We will look to maximise BT’s potential for programmatic transactions at scale, whilst giving buyers access to engaging advertising formats across premium sites on mobile, video and desktop.”

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