Paywizard, the pay-TV subscription, billing and customer relationship management (CRM) specialist, has revealed that global technology provider Cisco has welcomed the company as the latest vendor to integrate its solution into Cisco’s Infinite Video Platform, which enables broadcast-quality video on any device.

“Paywizard use big data and analytics to identify decision moments around how and when users make purchasing decisions,” said Adam Davies, Product Marketing Manager, Infinite Video Platform, Cisco, in a company blog. “Paywizard complement our data driven approach, enhancing the rich data we gather, store and analyse to generate deep customer insight.”

Bhavesh Vaghela, Paywizard’s Chief Executive Officer, added: “Pay-TV operators employing Cisco’s Infinite Video platform can use Decision Moments to engage prospects and subscribers in a highly informed way, combining transactional and CRM data with their own content consumption data to gain deep insight into their customers. This will arm providers with the customer intelligence necessary to trigger precise activity around each Decision Moment in the subscriber journey, helping them drive acquisition and reduce churn.”

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