Movistar+, a major Spanish telecoms operator owned by Telefónica, has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service.

The service will use Kantar Media’s return path data (RPD) audience measurement technology to collect data from its 4 million subscribers through return path from Movistar+ set top boxes and other connected devices. The agreement includes linear viewing, timeshift and video on demand (VOD) services. In addition Movistar+ will have access to Kantar Media’s best-in-class analysis software, Instar Analytics.

Richard Asquith, Global CEO of Audience Intelligence at Kantar Media commented “We are delighted to be partnering with Movistar+ to build and manage this new service. Today’s announcement further cements our leading position in return path data, with more than 20 services launched across the world over the last decade.

Other posts by :

1. AST SpaceMobile: “Good for indoor reception”
2. EchoStar booms on SpaceX holding
3. Norway wants a satellite constellation
4. Crossroads backs AST SpaceMobile
5. FCC examines SpaceX’s 15,000 sat-constellation plan
6. EchoStar: “Severe uncertainty” led to spectrum sales
7. Netflix gets downgrade on Warner Bros move
8. UK trims Orbex investment
9. Euro-bank sets up €500m space fund

Categories: Articles, Services