In a bid to consolidate its media investments, the Hinduja Group has decided to merge its cable television business IndusInd Media and Communication, with its Headend-in-the-Sky (HITs) business of Grant Investrade. Tony D’Silva, who currently heads the HITs business, will be in-charge of the merged entity.

The Hinduja Group has re-organised the media business to tap the next phase of digitisation in television broadcasting.

Currently, IndusInd Media & Communications and Grant Investrade are subsidiaries of the holding listed company, Hinduja Ventures.

IndusInd Media and Communication offers over 300 channels in digital mode and about 90 TV channels in analogue mode to about nine million subscribers in 32 locations.

The HITs business was launched last year under the brand name NXT Digital. Post-merger, the company plans to retain the NXT brand name.

The Group’s broadband business will continue as a separate unit but will be integrated into the merged media entity to offer a combined suite of services to end-users.

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