Survey: Consumer interest in single content bundle
May 18, 2016
According to a study carried out for revenue management and customer interaction solutions provider CSG Systems International, consumers have expressed interest in a new bundle that offers the ability to search for content across multiple services, use a single recommendation engine, receive multi-service discounts and have unified billing. The survey reveals new trends in consumer use of streaming video services and the impact of streaming on pay-TV services.
In the survey – Going with the Flow: How to Captivate Video Streamers – The Diffusion Group (TDG), on behalf of CSG, polled
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