Video inventory management platform SpotX and OTT video news service Newsy are among the first to monetise Apple’s new tvOS in response to burgeoning advertiser demand for connected TV (CTV) video inventory.

Newsy claims to help advertisers target cord-cutting millennials who watch its video news reports on CTV, desktop and mobile devices. Newsy, whose Apple TV app was named a ‘Best of 2015’ app by Apple, chose SpotX as its partner to power the sale of video ads programmatically on Apple TV.

Newsy also employs SpotX’s ad server and supply-side platform in order to help sell inventory across desktop, mobile and other CTV distribution points.

“Advertisers want to execute cross-screen strategies, and that has quickly extended to data-driven buying on large screens,” explained Allen Klosowski, VP of Mobile & Connected Devices. “We’re seeing digital-centric agencies shoot for the living room TV, then attempt to match the same viewers on smartphone and desktop to execute retargeting video campaigns.”

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Categories: Advertising, Articles, OTT