Research from UK free-to-air DTT platform Freeview suggests that the average Briton is more likely to switch partners than bank, energy or TV providers.

The research, conducted by TNS, found that 81 per cent of British adults who have had a romantic partner have ended a relationship at least once, while just 56 per cent have switched banks or pay TV providers.

Nearly a quarter (22 per cent) of those who have tried to end a contract with a supplier have faced difficulties. Of those, more than a fifth (22 per cent) said they felt intimidated into keeping the contract, while more than a quarter (26 per cent) weren’t aware of a minimum contract period. 30 per cent said they felt the cancellation process was overly complicated or took a long time, highlighting that it’s not always easy for consumers when they do decide it’s time for a change.

“It seems like we’re often too lethargic when it’s time for us to reassess our contractual arrangements and look for the best relationship with our utility providers,” noted Guy North, Managing Director of Freeview. “Freeview has always been about offering the British public great entertainment free from subscription and contracts. The recent launch of Freeview Play puts consumers back in control of their TV schedules without any contractual obligation,” he suggested.

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