Parks Associates research finds 45 per cent of Western European broadband households own a smart TV, with the highest percentage in Germany, where over 50 per cent of broadband households have this Internet-connected CE device.

“Europe has served as an early market for new online video services,” said Brett Sappington, Director, Research, Parks Associates. “As the wave of OTT video breaks across European markets, new opportunities for partnerships are opening up among OTT services, CE manufacturers, and pay-TV providers.

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