SpotX, the video inventory management platform for publishers, has launched a video advertising unit that helps publishers easily boost their video ad inventory beyond standard in-stream units, and manage all units via a single platform that works across desktop, mobile web, and mobile app.

SpotX’s ‘In-Content Ad Unit’ allows publishers to insert video ads within content across their sites, benefiting those with shortages of video inventory. The unit only plays while in view and typically appears in between paragraphs of text, making it an engaging yet non-disruptive experience for the viewer.

“Our new In-Content Ad Unit places compelling advertising content outside of the traditional video stream, enabling publishers to cater to unmet demand for more video,” Klosowski said.

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