Asia’s leading content and media company CJ E&M has revealed that its specialised music channel Mnet will launch Mnet Digital Lab on July 1^st to create mobile-friendly online video content, featuring K-pop stars and their off-stage life stories.

Targeting viewers between the ages of 15 and 34, Mnet is to produce exclusive digital content on Korean pop culture including K-pop celebrities’ lifestyles, their travel and more. SHINee’s Key, who is one of the most well-known trend setters among K-Pop stars, will star in the premiere episode, titled “Key’s Knowhow” to share his grooming tips, cooking skills and fashion items.

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