OTT entertainment streaming service Netflix is in talks with Jack Ma-backed Wasu Media and other potential partners to enter China’s booming online video market, according to Bloomberg. Netflix would need a partner that has licences for content on all devices, including mobile phones, computers and set-top boxes.

Netflix’s Chief Content Officer Ted Sarandos had suggested in March 2015 that it was “unlikely” that Netflix would definitely pursue a local partner model as a strategy. “These ventures become very complex and very difficult to manage, and ultimately difficult to be successful,” he said.

“For every country we know what we want to do, but in China we are still exploring our options,” Chief Executive Reed Hastings said in January 2015.

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