French media has never been faster moving, or more interesting, since the heady days of Jean-Marie Messier and his attempt to be ‘master of the world’.

April 10th evening saw news break that French investment and industrial group Bollore had picked up another 2.51 per cent of media giant Vivendi, and paying over €800 million for the 33.8 million shares it acquired in Vivendi. Bollore now directly owns 14.52 per cent of Vivendi’s equity (about 4.7 billion shares).

Investment bankers Exane BNP-Paribas says it is not that surprised by the move. “The key question is not if Bollore will take full control (ie ownership) of Vivendi but rather at which speed: “a la” Havas (ie slowly) or quickly (full merger).”

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