Market share for top two tablet vendors Apple and Samsung fell to 43 per cent as total shipment volume growth slowed to 6.6 per cent in 2014. According to two new Strategy Analytics’ Tablet & Touchscreen Strategies (TTS) reports, growth is likely to continue along this trajectory but leading tablet vendors cannot rely on inertia alone to hold market share while smaller players compete on price on the low end and innovative new form factors on the high end.

Report highlights include:

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