The majority of brands who invested in advertising during Sunday’s Super Bowl failed to integrate TV advertising campaign buys with their online and mobile presence during the big game, according to a study conducted by wywy, a cross-screen advertising and real time TV-ad tracking company.

For 56 different US TV commercials

Other posts by :

1. Fitch downgrades DirecTV debt
2. BBC: You’ll miss me when I’m gone
3. Some new US Starlink subs face $1,000 start-up fee
4. Project Kuiper beating OneWeb
5. OQ Tech gets Luxembourg 5G-by-Sat concession
6. Roskosmos: Heads roll, launch project scrapped
7. MDA under pressure over satellite order
8. SES backs C-band action from FCC
9. Congested orbits mean high risks of debris

Categories: Ads, Advertising, Articles, Companion devices, Consumer Behaviour, Markets, Mobile, Research, Social Media