IneoQuest Technologies, an expert in video analytics and service assurance solutions, has confirmed the release of its Endpoint Analytics SDK, giving Video Service Providers (VSPs) real-time visibility into the customer experience by delivering behavioural and operational data directly from endpoint devices to IneoQuest’s Audience Measurement Platform for Adaptive Streaming (AMP ASM).

Integrating the Endpoint Analytics SDK with IneoQuest’s suite of video analytics and service assurance products for Multiscreen and OTT provides VSPs with complete visibility into video streaming quality along with the necessary information to understand the customer’s behaviour when impacted by service issues.

“We don’t believe that switching CDN’s to solve quality issues is the optimal approach to improving the customer experience,” said Joel Daly, Senior Director of Product Management and Marketing at IneoQuest. “Our approach is to provide real-time visibility into what is causing quality issues in the network and the video stream and fix those issues before they negatively impact the customer viewing experiences. We are very excited to launch our Endpoint Analytics SDK to help address the growing market need for visibility into end device consumption of OTT content. We believe our video analytics solution is a game-changer in the industry as it correlates operational and behavioural data providing a completely new framework for monetization and proactive churn management.”

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