Ericsson has unveiled new end-to-end cloud-enabled media management services, the latest addition to its Broadcast and Media Services portfolio. The services, which make their debut at IBC 2014, are designed to manage secure contribution, archiving and media processing in the public and private cloud.

These services will deliver new benefits to broadcasters by providing unparalleled security, choice, agility and efficiency while eliminating the substantial upfront costs often associated with hardware and infrastructure.

Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, says: “Using our end-to-end services, broadcasters will be able to manage their media through a series of capabilities hosted in the cloud. We’ll be able to scale applications quickly according to our clients’ needs and help them realise greater efficiency by offering services procured on a utility or pay-as-you-go basis. These services are a key component of our future delivery strategy. It’s our priority to ensure that we help our clients stay ahead of the curve in what is undoubtedly an increasingly competitive landscape.”

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