Amazon has revealed that since premiering on its streaming service in May 2013 (then LOVEFiLM), Michael Hirst’s epic Norse action drama Vikings has gone on to become the most watched TV show of all time on Prime Instant Video in the UK.

With its second season premiering in February to 3.6 million viewers in the US, episodes were made available exclusively on Prime Instant Video in the UK the day after US broadcast. Vikings fans can now stream every episode from the first two seasons of the show on demand and all at once, exclusively on Amazon Prime Instant Video.

“The way in which we watch TV has changed”, said Tim Leslie, Vice President of Amazon Prime Instant Video. “Our customers want to watch great TV shows at their convenience. Vikings was the first of many critically-acclaimed TV shows we brought to the UK before traditional broadcasters and the fact that it is the most watched content on our service will give producers of quality content even more reason to launch on services like ours rather than terrestrial channels”.

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