A study undertaken by BT TV examining Britain’s viewing habits has proved that it is a nation that cannot sit still. Eight in ten people are distracted by other forms of entertainment and everyday tasks such as responding to emails, reading, Internet shopping and online dating.

Challenging some stereotypes around gender-related habits, more women (29 per cent) than men (20 per cent) admitted to gaming whilst watching TV, with 13 per cent of men claiming to do the ironing while watching the box. Nearly half the nation

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Categories: Articles, Consumer Behaviour, Research