ESPN has launched a new sports app in the UK, giving fans control of their mobile sports news and information experience. ESPN UK is a feed-based app that gives control to the user – allowing them to personalise their own news service discover content most relevant to their interests.

Available in the App Store and Google Play, the new app brings together ESPN’s range of content from its digital brands including ESPN.co.uk, ESPNcricinfo, ESPNFC and ESPN.com, into a consolidated, constant feed.

Designed and developed by ESPN in conjunction with LBI and NETCO Sports, the app’s API-driven news feed updates in real-time, displaying the latest news and content as it comes in – making the latest story the top story and encouraging sports fans to return to their news feed as the key stories of the day are constantly unfolding.

A tablet version of the app is in development and is expected to be launched in late September.

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