TCL has announced its autumn product line-up for the US headlined by the 50″ edge-lit LED 4K Ultra HD TV launching in September priced at $999.

TCL is the leading television brand in China and its global expansion has elevated it to the third largest HDTV brand in the world. TCL USA launched in the US in 2011.

“Our mission is to deliver high quality HDTVs with advanced technologies and premium design at an aggressive price to establish the TCL brand in the US,” said Michelle Mao, President, TCL USA. “Similar to what the market saw a dozen years ago with the introduction of HDTVs, 4K UHD TVs are priced so high today that most consumers cannot afford them. As one of the world’s largest TV brands, TCL is able to change that, so we are launching our 50” 4K TV at a $999 MSRP to allow more consumers to enjoy the stunning picture quality and enhanced resolution of UHD TVs.”

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Categories: Articles, Equipment, UHD, Ultra-HD/4K