Tesco has confirmed its commitment to digital media with three new hires to oversee its forthcoming services. Tesco is planing an ebookstore called blinkboxbooks and a digital music store called blinkboxmusic later this year, and will roll out Clubcard TV, an ad-supported streaming TV and movie site, soon.

Gavin Sathianathan, Facebook’s EMEA retail chief will be managing director of blinkboxbooks. Mark Bennett, defecting from head of digital at rival chain Sainsbury’s, will be managing director of blinkboxmusic. Scott Deutrom, who was director of advertising at blinkbox, will be managing director of Clubcard TV.

“The development of these new services demonstrates our total commitment to providing the very best entertainment as easily as possible for our customers,” Michael Comish, Tesco’s CEO of digital entertainment, said.

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