ITV’s rebrand has gone live across all five ITV channels in the UK, six ITV Studios production offices across the globe, and ITV Studios distribution arm, ITV Studios Global Entertainment.

Group Director of Marketing and Research Rufus Radcliffe,
said, “Viewers now have access to hundreds of channels and are forming relationships with digital brands that did not exist a few years ago. The rebranding of ITV will allow us to further cement the relationship in viewers’ minds between our shows and the ITV brand that produces and broadcasts them.”

“We now have a consistent identity across everything that we do, all rooted in our positioning as a media brand that is at the heart of popular culture.”

ITV1 is now simply ITV and the five UK channels (ITV, ITV2, ITV3, ITV4 and CITV) all have new logos and new colour schemes to better reflect their programme mix. All of ITV’s five channels also have new idents.

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