Rightster, the video distribution and monetisation specialist, announces the hire of two key new team members to strengthen and grow Rightster’s content offering.

Jonathan Bates joins Rightster as Director of Content and Partnerships and will lead efforts to help producers, talent, content owners and rights holders better work with Rightster to fully realise the potential of their brands on and off YouTube. Bates has fifteen years experience in the broadcast industry and was previously Head of Multiplatform Video at ITV where he worked with broadcast and commercial teams to create video content for ITV’s key shows and commercial partners.

Ben Freeman has been appointed as Head of Rightster Studios and will work closely with Rightster’s customers to create brand new original programming.Freeman was previously the Head of Scripted and Sponsored Multiplatform Content at ITV.

Rightster has also confirmed the appointment of Donagh O’Malley as  Global VP Platforms and General Manager US.  In his role, O’Malley will play a fundamental role in further developing and implementing Rightster’s strategy and value propositions to both the local US market and global platform players. Most recently he ran YouTube’s premium content business in the UK, followed by spearheading Google TV’s content business and strategy globally.

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