The Rugby World Cup has boosted Sky Network’s half year profits in New Zealand as subscriber numbers grew at their fastest rate in five years.

Sky posted a 3.8 per cent rise in its after tax profit for the six months ending December, to $62.7 million.

Its chief executive, John Fellet, says the Rubgy World Cup lifted advertising sales by 11 per cent and My Sky subscriptions by 43 per cent.

Fellet says the Rugby World Cup had a huge impact on the business with Sky being paid for its host broadcaster status and with additional advertising and new subscription revenue also flowing from the event.

Revenues increased more than seven per cent to $426.8 million, due to an 11 per cent boost in advertising sales and a 43 per cent rise in My Sky subscribers.

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