Portugal ended the third quarter of 2011 with 2.89 million pay-TV subscribers, an increase of 43,000 clients (+1.5 per cent) over the previous quarter and 174,000 more (+6.4 per cent) than in the same period in 2010, according to figures published by the country’s National Communications Authority (Anacom).

Fibre optic (FTTH/B) provided the biggest contribution, as 6.5 out of 10 new customers in the period January-September opted for these offers. Overall, cable TV had 49.4 per cent of total pay-TV subscribers, followed by DTH with 23.6 per cent (683,000 clients), fibre optics had 7.6 per cent (220,000), while other technologies (xDSL/IP and FWA) had 19.4 per cent of the market.

Total pay-TV revenues in the period January-September reached €872.4 million. Data from the regulator also showed that 67.1 per cent of pay-TV clients opted for a packaged offer, with the most popular being triple-play, i.e. TV, internet and fixed telephony (51.5 per cent).

Zon Multimedia remains market leader with 54.9 per cent (55.8 per cent in the 2Q), followed by Meo from PT Comunicações with 33.2 per cent (32.3 per cent in the 2Q).

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