Miranda Technologies, a worldwide provider of production, playout and delivery systems has revealed that ITV, the UK’s largest commercial television network, will streamline its distribution chain using highly integrated IT-based content delivery, based on Miranda’s iTX solution.

ITV’s move to an IT-based system will begin with its new Red Button interactive video services, which are due to launch later this year. The new system will offer much greater playout flexibility, enhanced scalability and a lower cost of ownership.

All the key playout processes will be simplified, using a tight integration of Miranda’s systems, including NVISION routing, Kaleido multi-viewers, and iControl Playout Manager facility monitoring.

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